CHRIS FOY

WEB DESIGN, BRANDING

Chris Foy is a director, cinematographer, and athlete whose work blends character, craft, and real-world grit. Based in NYC and working globally, he partners with brands, athletes, and artists to produce authentic, visually driven stories across outdoor adventure, lifestyle/travel, and sport & wellness. Aerial and FPV cinematography are core tools in his kit, and his projects foreground sustainability, community, and the human experience. He also leads Yerba Studios, a production house focused on meaningful, value-rooted storytelling.

Overview

Chris Foy is a director, cinematographer, and athlete whose work lives in motion—so his site had to feel like film. I designed his web presence into a cinematic, lightweight experience: a dark, off-black canvas with sand-toned type, a centered name tag, and a sticky, split navigation that quietly stays out of frame while the work takes center stage. The hero “bleed” typography (difference blend) for CHRIS FOY and the subline rides over video and images, then fades as you enter the third section—keeping the opener impactful without lingering. Bottom-corner labels (“BASED IN NYC” / “WORKING GLOBALLY”) pin to the viewport and smartly hide on mobile menu open.

Every project page uses standardized Vimeo embeds (autoplay, loop, muted) with clean aspect ratios and zero rounded corners, so motion feels immediate and intentional. The Archives gets a looser, hand-written headline—styled via a custom font overlay—framing a masonry collage of process moments. Under the hood, custom CSS/JS handles responsive type scales, intersection-observer fades, per-block blend fixes, and a mobile overlay that preserves readability without losing the moody aesthetic. The result is an immersive reel-forward portfolio that loads fast, feels premium, and puts Chris’s storytelling exactly where it belongs—front and center.

What we did

Discovery & IA

UX/UI Design

Custom CSS/JS Engineering

Media & Embed Ops

Performance & Accessibility

QA, Launch & Handoff 

A blank, beige-colored background with a faint, large logo of 'PHOTO QR' in the center.
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Promotional poster featuring a young man dressed in outdoor gear with a headlamp, holding a camera mounted on a stabilizer, against a blue background with topographical line design. The text includes the name "Chris Foy" and words like "adventure," "cinematic," "immersive," "adventurous," "authentic," "grit," and "captured."
Open laptop displaying a website with a mountain background and the text 'Let's Collaborate'.
Person sitting with legs crossed, wearing green pants and a denim jacket, holding a smartphone displaying a fashion website or app.
A laptop computer showing a personal website of Chris Foy, a director, cinematographer, and athlete, with a photo of a man wearing sunglasses and a gray athletic shirt outdoors during daytime.
A smartphone displaying the homepage of Chris Foy's official website, standing on a black surface next to a dark textured object, with a white wall in the background. The website features a photo of two people on a grassy field under a blue sky.

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