FOLLOW THROUGH

WEB DESIGN, BRANDING

Founded in 2020, founder C.J. Toledano noticed a complete shift in how fans consumed sports content and advertising. He discovered fans wanted real stories about real athletes told from authentic and passionate POVs.

Partnering with Conscious Minds, Follow Through Studio was formed to take a narrative approach to branded sports content with a deep focus on digital and social storytelling. Their mission is to create narratives that resonate with athletes, fans, and brands alike.

Blank beige background with a faint watermark of a logo or text.

Overview

Follow Through came to me to rebuild their website, help fine tune brand identity, and create something that felt more like them. Using Squarespace, css, and HTML I was able to achieve their goals.

What we did

Website Strategy & Structure

UX/UI Design

Website Design (Desktop & Mobile)

Website Development

Brand Color Palette Selection

Typography Selection

Mobile Optimization

A computer screen on a metallic grid table displaying a website about a sports team, with photos of five team members and their titles.
A smartphone lying on a textured orange surface displaying a website about sports fandom. The website includes a graphic of a person playing basketball and the text "Follow Through" and details about passionate sports fans.
The image shows a website header for 'Follow Through Studio' with a green background and yellow text stating 'We're obsessed sports fans making content for obsessed sports fans.' Below this header, there are logos of various brands such as Bleacher Report, Nike, Starbucks, Yahoo!, JD, Jordan, Intel, Whistle Sports, and iHeart Media. The webpage includes sections with black-and-white photographs of indoor and outdoor scenes, people in discussion, a stadium, and a media studio, with menu options 'Work,' 'About Us,' and 'Contact' in the lower right corner.
A laptop displaying a website with a basketball hoop and net, resting on an orange textured chair.
A website homepage with a dark green background and large yellow text reading 'BRANDED CONTENT'. It features multiple images of athletes, including a basketball player, a football player, and a woman in a gym, with overlays of text describing various branded stories.

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