THE RHODA EXPERIENCE
WEB DESIGN
Rhoda Banks is a transformational storyteller, speaker, and founder of The Rhoda Experience, known for turning personal pain into purpose. From her acclaimed memoir Daughter of an Assassin to her powerful podcast Breakthrough Conversations, Rhoda helps others reclaim their voice, rewrite their narrative, and rise into leadership — no matter where they come from.
Overview
Rhoda came to me seeking a more aligned, expressive brand experience — one that matched the depth of her story, the boldness of her voice, and the power behind The Rhoda Experience. She was already working with an agency but felt disconnected from the results. Drawn to my style and storytelling-forward approach, she asked me to take the lead.
I crafted a new visual direction through a custom color palette and font system, and designed a clean, high-impact Squarespace website that supports her speaking career, memoir, podcast, and growing platform. The final result is bold, clear, and deeply personal — just like Rhoda herself.
What we did
Brand Discovery & Creative Direction
Color Palette Development
Typography System Design
Responsive Web Design
Custom Squarespace Development
Content Strategy & Layout Planning
Client Collaboration & Refinement